
Gambling Business Group‘s High Street Hub Workshops
Customer Interaction
11:00AM – 29 APRIL
An engaging, fun and interactive session which will provide practical guidance about how to stay compliant with interaction guidance and regulatory expectation, whilst also considering the real-life challenges faced by operators. In light of the recent AGC fine which was driven by failing of customer interaction processes, this is session is not to be missed.
Kirsty Caldwell, CEO Betsmart Consulting
How Doing the Right Thing Should Be Profitable
12:00PM – 29 APRIL
- What is Positive Play?
- Safer gambling doesn’t have to be business restrictive
- How can I get involved with Positive Play and what does it mean for me?
Rob Mabbett, Engagement Director Better Change, & David Richardson, Head of Strategic Partnerships Better Change
Protect Players with Age Estimation Technology and Digital Proof of Age
1:00PM – 29 APRIL
- How age estimation technology can prevent underage gambling and identify self-excluded players
- On-machine age verification
- ITL Connect for instant notifications
- The Evolution of Digital ID & Its Role in Age Assurance
- Digital ID Beyond Gambling
- Building Trust: Regulation, Compliance & Public Perception
Andrew O’Brien, Biometrics Product Manager Innovative Technology & Obi Udanoh, Senior Business Development Manager ACCS
Martyn’s Law
2:00PM – 29 APRIL
- An outline of the proposed law, who and how it will affect the gambling and entertainment industry
- How integrating advanced technology to enhance safety and security in various environments can help meet the new requirements
- How facial recognition technology will have a significant role to play in meeting the Enhanced Tier venues compliance obligations under Martyn’s Law & how privacy preserving biometrics can provide venues and the senior responsible individual with a legally defensible position
Piers Warne, Associate TLT, Craig Murray, Director of National Accounts Link Integrated & Richard Dutton, MD Elias Partnership

The Amusement Network‘s Leisure and Entertainment Lab Seminars
A Roadmap for a Sustainable Future: Overcoming Key Challenges in the Retail and Leisure Entertainment Sectors
11:30AM – 29 APRIL
Michael Kill, Nighttime industries, Andrew Green, BBPA, & George McGregor, Bacta
Taking Play to New Places
1:00PM – 29 APRIL
- Evolution of arcades former retail spaces
- The role of competitive socialising in attracting new audiences
- Real estate opportunities and challenges
Jonny Powell, 501 Entertainment, Peter Cliff, Conductr, James Miller, CEO Funstation, & Jade Craig, MD & Founder Inntegra Ltd/CEO & Founder Gamechangers
Data-Driven Insights: Where to Invest for New Revenue Streams and How to Better Protect Players
2:30PM – 29 APRIL
Using data analytics from CLMS and Michells & Butlers to understand player behaviour, while spotting areas for growth.
- Insights for improving player protection and responsible gaming
- Data-driven decision-making to optimize business outcomes
Simon Barff, Managing Director CLMS, Alex Kirby, Sales Manager NSM Music, Dawn Clarke, Head of Electronic Leisure Mitchells & Butlers, & Mark Purdy, Business Development Manager Reflex Gaming
The Talent Trap: Staff Recruitment and Retention
4:00PM – 29 APRIL
How can our sector build a sustainable workforce for the future? How can we attract diverse talent and ensure we can hold onto them.
Nadia Timofeev, Director of Operations Blueprint Operations, Jade Craig, MD & Founder Inntegra Ltd/CEO & Founder Gamechangers & Chloe Dodd, Co-Founder The Opportunity Co
Enhancing the Customer Journey and Increasing Dwell Time on Site
10:30AM – 30 APRIL
- Marketing, promos, apps and other customer communication
- Darts, competitive socialising, quizzes and other ways to increase dwell time
- Creating new revenue from secondary spaces
Martin Thomas, MD Innstay, Freddie Shreeve, Director of Sales Boomerang Digital, & Dawn Clarke, Head of Electronic Leisure Mitchells & Butlers
Corporate Social Responsibility: More Than Just PR
12:45PM – 30 APRIL
The importance of CSR in building community relationships and enhancing brand reputation.
- Balancing business goals with social responsibility
- Engaging staff in CSR initiatives
- Building stronger ties with the local community